Metaverse and web 3.0
As the metaverse and web 3.0 take shape they offer opportunities for growth and creativity in every sector.
What do they mean for business?
We work with some of the leading pioneers developing blockchain, artificial intelligence and AR/VR/XR technologies, and also help many other companies to navigate distributed ledger technology, NFTs, cryptography, smart contracts and their application to the world, especially in the areas of entertainment, brands, sports, art and collectibles.
Our specialist knowledge
Our legal experts support clients on the use of the technology in identity verification, security and rights attribution, and on the intersection of financial services regulation and digital transformation, including crypto-assets, ICOs and STOs. Our team also includes a member of the Steering Committee of Global Blockchain Convergence whose objectives include advocating for business, market and policy frameworks that facilitate adoption of blockchain and complementary technologies and advance entrepreneurship.
The legal considerations of the metaverse and web 3.0
In order to decipher the laws that are relevant to these new online environments and guide and support companies and individuals who operate in them, we can advise on:
- Adtech and advertising regulation
- Anti-money laundering
- AI and ethics
- Brand collaborations, promotions and virtual experiences
- Copyright, trademarks and patents
- Content licensing and rights acquisition
- Data protection and privacy
- Discrimination and harassment
- DLT, Bitcoin and other crypto-assets
- Intellectual property
- NFTs and brand strategy
- People and culture issues
- Technology and software licensing
- Smart contracts
- Reputation and deepfakes
- Regulation and compliance
- Tax
Meet our team Our latest blogs
Insights
- What are the main differences in the approach that fast fashion brands should take versus luxury brands when tackling sustainability issues?
- How might legislation influence the future of fashion’s sustainability?
- What are the main issues facing fashion companies (both fast fashion and luxury brands) today regarding sustainability?
- The Metaverse: A Fashion Revolution
- AI and The Future of Retail
- Digital assets: Fad or fashion?
- Video games and metaverses to engage Gen-Z
- Work smarter and make your AI work harder to thrive in a post-Covid world
- Adoption of Blockchain in the Fashion Luxury Market
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