
JJ ShawSenior Associate
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- jj.shaw@lewissilkin.com
I am a Senior Associate in Lewis Silkin’s Digital, Commerce & Creative and Brands & IP practice groups, with a particular focus on media & entertainment, technology and sports business.
Media & Entertainment
I focus on a variety of commercial issues that impact the media and entertainment sector. I have experience advising on video games; gambling regulation and products; broadcast and platform content regulation; music streaming / licensing; and digital media.
I am the lead associate within the firm's Video Games & Esports sub-group and deputy head of the firm’s Gambling group.
Commercial & Technology
I regularly advise on, negotiate and draft a range of complex commercial contracts. These include contracts in respect of brand partnerships; IP licensing; SaaS and other software services; business process & IT outsourcing; third party logistics; franchise & distribution; sponsorship; advertising and marketing; and creative services agreements.
I also have experience advising on a range of more specialist topics, such as data privacy (CIPP/E certified), e-commerce and consumer rights legislation; IoT and connected devices; and e-payment facilities.
Brands & Intellectual Property
I deal with commercial IP matters on a daily basis. I am experienced in advising clients on how to register and protect their valuable intellectual property assets; drafting and negotiating complex IP licensing arrangements; and helping clients navigate the relevant IP and marketing risks within a brand campaign.
Sports Business
I advise clients in the sports industry on a broad spectrum of legal and commercial issues, from both an advisory and contractual perspective. Key areas of specialism include sponsorship (having advised on a number of deals for Premier League and EFL shirt sponsorship), player image rights and sports event contracts.