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JJ Shaw

JJ ShawManaging Associate

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I am a Managing Associate in the Digital, Commerce & Creative (DCC) team, with a particular focus on the sports business, media & entertainment and technology sectors.

Sports Business

I was selected as a Sport Industry Next Gen Leader 2022. I advise clients in the sports industry on a broad spectrum of legal and commercial issues, from both an advisory and contractual perspective. Key areas of specialism include sponsorship (having advised on a number of deals for Premier League and EFL shirt sponsorship), broadcast and media deals, player image rights, fan tokens and the collection and commercialisation of player data.

Media & Entertainment

I advise major publishers, podcast creators, agencies, talent, advertisers, game developers and digital platforms on a variety of commercial issues that impact the media and entertainment sector. This includes talent deals; brand partnerships; content licensing and media rights deals; advertising & marketing; video game development; broadcast and platform content regulation; and gambling regulation. I hold the BIIAB Level 2 Award For Licensing Practitioners (Gambling).

Commercial & Technology

I specialise in advising on emerging technologies, particularly Generative AI (such as ChatGPT) and those relating to Web 3.0 (such as NFTs, the Metaverse and blockchain).

More generally, I regularly negotiate and draft a range of commercial contracts, including contracts in respect of IP licensing; SaaS and other software services; media buying; outsourcing; franchising & distribution; sponsorship; advertising and marketing; and creative services agreements.

Awards & Recognition

  • Rising Star in Legal 500 2024 (Media – Theatre, publishing & other media)
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