About

I'm an experienced commercial and technology lawyer advising a broad range of clients - from high-growth technology and platform businesses to established corporates and innovative start-ups - on complex commercial contracts, technology transactions, IP and regulatory matters. My work sits at the intersection of technology, media and regulation, and I pride myself on combining deep technical expertise with a practical, commercial approach to getting deals done.

I'm recognised in the Legal 500 directories across four specialist areas - Commercial Contracts, Artificial Intelligence, Media (Publishing) and Sport. I have a particular specialism in the field of AI, advising clients on the legal complexities of generative AI, copyright, text-and-data mining, AI procurement and regulation under the EU AI Act. I work closely with leading publishers and media businesses on cutting-edge and IP-rich matters, and I'm passionate about helping clients navigate emerging technologies and the rapidly evolving legal landscape around them.

Experience

Commercial & Technology

  • Negotiating and drafting a broad range of commercial contracts, including those relating to the supply of goods and services, joint ventures, franchising, distribution, IP licensing, advertising and marketing, event management, media buying, creative services, and complex workforce structuring (including employer-of-record and temporary worker contracting models)
  • Advising on the full spectrum of technology contracts, including SaaS, software licensing, software development, IT outsourcing, data licences, AI / technology procurement and platform terms of use
  • A passion for new and disruptive technologies, with hands-on experience advising on Web 3.0, blockchain, NFTs, digital assets, AI large language models (LLMs) and AI agents
  • Working closely with specialist regulatory colleagues across the firm to deliver coordinated advice on data privacy, consumer, advertising, financial services, tax, online safety and digital/platform regulation

Artificial Intelligence

  • Advising on the complex IP landscape around AI training, including copyright and text and data mining (TDM) carried out by AI companies to train LLMs
  • Helping clients to navigate AI regulation under the EU AI Act, including conducting risk assessments, advising on compliant AI deployment strategies, and helping clients achieve AI readiness
  • Advising on AI contractual work, including AI procurement deals, AI software development and integration, drafting AI policies, and negotiating AI addendums governing use of AI tools in supply chains

Media & Entertainment

  • I work closely with leading digital and print publishers on a range of cutting-edge issues, including content licensing, media monetisation, affiliate marketing and the impact of AI on copyright
  • Advising a broad range of clients across the media and entertainment sector - including podcast creators, agencies, talent, advertisers and digital platforms - on talent deals, brand partnerships, content licensing, media rights, platform content regulation and gambling regulation (I hold the BIIAB Level 2 Award for Licensing Practitioners (Gambling))
  • Drafting and negotiating contracts across the video games sector, including game development and publishing agreements, in-game sponsorship, and revenue share arrangements - and advising on the regulation of virtual currencies, loot boxes and in-game advertising.

Sport

  • Advising on high-profile commercial sports deals – including top-tier sponsorship and sports broadcast / media agreements
  • Advising on player image rights, fan tokens, merchandising, ticketing, ambush marketing and the commercialisation of player data
  • Advising on sports-tech deals and the application of emerging technology to the sports sector, including work with fan data and scouting platforms
  • Selected as a Sport Industry Next Gen Leader 2022 (30 under 30)

Testimonials

"JJ Shaw and the team at Lewis Silkin have been fantastic in helping us push forward with the use of generative AI in a safe and legal way for our clients. Where others don't seem to be aware of the different technologies, Lewis Silkin have kept up to date on the advancements, making our conversations incredibly worthwhile."
Legal 500

Services

Sectors