JJ ShawSenior Associate

Media & Entertainment

I focus on a variety of commercial issues that impact the media and entertainment sector. I have experience advising on video games; gambling regulation and products; broadcast and platform content regulation; music streaming / licensing; and digital media.

I am the lead associate within the firm's Video Games & Esports sub-group and deputy head of the firm’s Gambling group.

Commercial & Technology

I regularly advise on, negotiate and draft a range of complex commercial contracts. These include contracts in respect of brand partnerships; IP licensing; SaaS and other software services; business process & IT outsourcing; third party logistics; franchise & distribution; sponsorship; advertising and marketing; and creative services agreements.

I also have experience advising on a range of more specialist topics, such as data privacy (CIPP/E certified), e-commerce and consumer rights legislation; IoT and connected devices; and e-payment facilities.

Brands & Intellectual Property

I deal with commercial IP matters on a daily basis. I am experienced in advising clients on how to register and protect their valuable intellectual property assets; drafting and negotiating complex IP licensing arrangements; and helping clients navigate the relevant IP and marketing risks within a brand campaign.

Sports Business

I advise clients in the sports industry on a broad spectrum of legal and commercial issues, from both an advisory and contractual perspective. Key areas of specialism include sponsorship (having advised on a number of deals for Premier League and EFL shirt sponsorship), player image rights and sports event contracts.