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Advertising & Marketing

We have been advising clients in the advertising sector since the early 1970s. We have advised the founders of advertising agencies which became icons of the British advertising industry, to many of the world’s largest agency networks, as well as leading independent agencies.

Along the way, we’ve advised them on mergers and acquisitions, public company flotations and ultimately on to their sale. We helped them hire people and fire people, and now we teach them how look after millennials. We advised on them on their contracts, their IP, their premises, their disputes, their tax and their immigration issues.

But a few years ago, advertisers began to realize that if they wanted specialist advertising advice, they should speak to a firm that is immersed in the business. So now we advise them too, particularly in relation to data protection and privacy (including the GDPR), advertising regulation, talent contracts, employment status of freelancers and intellectually property protection, enforcement and disputes.

You can view our latest 2 AdLaw blog posts below and our full blog here.

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Business Office

An International Look at Dark Patterns

31 January 2023

The concept of Digital Dark Patterns as a form of consumer deception originated in the UK more than a decade ago. Regulators in the U.S. and elsewhere have now embraced it with at least one recent FTC order prohibiting the use of "dark patterns."

Greenwashing

How the regulatory tide is turning against greenwashing brands in 2023: Brinsley Dresden comments for The Drum

26 January 2023

Legal experts and regulatory bodies explain how brands will find it more difficult to greenwash their products in 2023.

Ads & Brands Law Digest: December 2022

18 January 2023

Welcome to the December 2022 edition of our Digest, covering legal and regulatory developments from the last few weeks relevant to advertising, marketing and brand-owning businesses. As usual, for each item we provide a succinct summary accompanied by a link to the full text of the relevant official source or our own report.

Advertising & Marketing Annual Review 2022: Looking back while staying ahead!

11 January 2023

2022 was another eventful year for the Advertising & Marketing industry so there is a lot to unpack! Please join us for our annual review of the key legal and regulatory developments during 2022, and our look ahead to 2023.

London underground advertising

Advertising Regulation – what’s coming up?

11 January 2023

In an increasingly complex legal and regulatory landscape, ensuring you are prepared for the latest regulatory changes will be key to future-proofing your business.

Corporate Building

Lewis Silkin has advised Publicis Groupe on the acquisition of marketing technology company Yieldify

10 January 2023

Lewis Silkin has advised its longstanding client Publicis Groupe, a global leader in communications, present in over 100 countries and employing around 96,000 professionals worldwide, on its acquisition of Yieldify, a marketing technology company with operations in London, the US, Australia and Singapore.

Ads & Brands Law Digest: November 2022

08 December 2022

Welcome to the November 2022 edition of our Digest, covering legal and regulatory developments from the last few weeks relevant to advertising, marketing and brand-owning businesses. As usual, for each item we provide a succinct summary accompanied by a link to the full text of the relevant official source or our own report.

Advertising

Adtech’s ‘compliance theatre’ may be heading for its final curtain

24 November 2022

On 7 September 2022 the Brussels Court of Appeal dismissed numerous grounds of IAB Europe’s appeal from a decision of the Belgian Data Protection Authority – Autorité de protection des données (“APD”) – and referred various questions relating to fundamental concepts of the GDPR to the Court of Justice of the European Union (“CJEU”).

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