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Intellectual Property

In today’s world, the importance, complexity and diversity of intellectual property means having a co-ordinated global IP strategy with a consistent approach across the registration, management, commercialisation, defence and enforcement of all your IP assets, has never been more critical. IP has increasingly become the essential ingredient for creating competitive advantage, innovation and future growth.

To achieve this, your IP advisers need to partner with you to achieve your commercial objectives with high levels of expertise and first-rate client service in a cost-effective way. That involves having a deep understanding of your business and the sector you operate in, helping you create a clear and forward-looking IP strategy making full use of available technology all with the greatest possible cost certainty and return on your IP investment. 

IP360

This is why we have created ‘IP360’, developed from working with household name brands, which brings together our highly regarded full-service IP expertise, with our own in-house trade mark and patent attorneys alongside our specialist contentious and commercial IP lawyers, delivered to you by our friendly, commercial and solutions-focussed IP professionals from our offices sin the UK, EU and Hong Kong in a radically new and cost effective way which we believe is without parallel in the market.

IP360 

Brands

We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond. Our proprietary ‘Adslogans’ database helps our clients identify prior use of any desired advertising line.  

Trade Marks

Our in-house trade mark team manages portfolios for many household name multi-national companies, advising on efficient trade mark filing strategies, anti-counterfeiting, providing watching services and dealing with oppositions and disputes, including acting in some of the most cutting-edge trade mark cases of recent times. 

Patents

Our in-house patent attorney team helps our clients protect their innovations through a thorough understanding of the inventive technology and the commercial strategy of their business, all in a commercial and accessible way, as well as gaining competitor insights and avoiding challenges through freedom to operate searches. 

Domains

Domain names are a crucial aspect of intellectual property, but the registration and protection of domains can be lacking. We help our clients to ensure that their domains do not fall into the wrong hands and proactively assist with the management of domain portfolios and dealing with ever more frequent malicious attacks such as cybersquatting and phishing.

Designs

We ensure our clients benefit from the widest possible IP protection by making full use of unregistered and registered designs and our attorneys manage design portfolios alongside and complementary to our clients’ trade marks and patents.  

Confidence

Confidential information is often an undervalued IP asset, but is used by many businesses to protect their essential business secrets; we help our clients do so in the most secure way possible and act decisively when their confidential information is threatened.

Copyright

We assist our clients with the protection and exploitation of their creativity across the full range of copyright and related areas such as database, performance and moral rights, including monetisation of copyright through commercial collaborations and effective enforcement.   

We recognise IP doesn’t sit in a vacuum, so this full-service IP support is complemented by expertise in related areas including commercial, dispute resolution (civil and criminal), data, tech, reputation management, competition, tax and employment delivered from our offices in London, Cardiff, Dublin & Hong Kong as well as using our tried and trusted worldwide network of specialist law firms sand attorneys.  Our specialist sector focus groups include advertising & marketing, media & entertainment, technology & telecoms, retail hospitality & leisure, sports and financial services, allowing us to combine our IP expertise with deep knowledge of our clients’ industries.

Click here to read more about our IP360 offering.

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