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Digital, Commerce & Creative

Realising a successful business in today’s market requires the right blend of digitisation, commercial insight and creativity.

The Digital, Commerce and Creative team is at the forefront of innovative change keeping pace with the evolving business world. Offering deep industry knowledge and expertise, the team is made of leading practitioners, rising stars and curious thinkers (many with in-house experience) with a desire to help you grow and enhance your business and navigate ever evolving regulatory landscapes.

From AI, technology, NFT’s and blockchain solutions, route to market strategies (such as platforms, agency, distribution and franchise arrangements) and IP heavy deals (such as sponsorship, branded content, talent, licensing and production deals), through to business process outsourcing, sale and purchase of goods and services, media buying, consumer and advisory matters, and regulatory investigations, we provide commercially savvy advice in a manner that helps you to cut through the complexities, manage risk and achieve your goals – that #winning outcome.

We communicate clearly and succinctly. We will tell you if something is ‘market’ or not, and we don’t shy away from numbers. We will tailor our service to your needs, which might mean an end-to-end service on a complex project or a simple ‘red flag’ report of key risks.

Our converged legal offering includes:

Digital, Commerce and Creative

You can view our latest two Digital, Commerce & Creative blog posts below and our full blog here.

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The Collective Quarterly Cover 3

Welcome to Issue 03 of The Collective Quarterly

17 July 2024

Our newest collection of articles explores the trends, opportunities and challenges faced by businesses across the creative economy, tech and science sectors. While there is often a legal aspect to each piece – we are lawyers after all - we also look beyond that to consider wider insights and ideas transforming change.

Automotive

Digital, Commerce & Creative 101: Implementing Electric Vehicle Schemes

16 July 2024

Employers are increasingly implementing salary sacrifice EV schemes, and with good reason! Not only can these schemes provide a (welcome) reduction in employer national insurance (NI) costs but they can reduce employee tax and NI, and provide staff with access to healthy discounts on the purchase price of EVs. They are also a convenient way for employers to help staff achieve a greener form of driving and can contribute towards an organisation’s own ESG goals. This type of ‘benefit’ can also be another way to help retain staff and to attract new talent, especially those for whom sustainability is an important factor in their choice of employer.

Routes to Market series

Routes to Market Series: Customs

11 July 2024

A crucial element of ensuring the smooth running of an international supply chain is for a business to make sure they are compliant with local customs legislation. If you don’t comply, your goods could become stuck at borders.

dcc 101 consumer law.

Digital, Commerce & Creative 101: Basics of Consumer Law

11 July 2024

Businesses intending to sell goods, services or digital content to consumers in the UK will need to ensure they are doing so in a way that is compliant with UK consumer laws. UK consumer laws are complex and are set out in a number of different pieces of legislation, and so it is important to think carefully about what laws will apply and how.

Routes to Market series - Consumer

Routes to Market Series: Consumer

09 July 2024

Businesses intending to sell goods to consumers in the UK will need to ensure they are doing so in a way that is compliant with UK consumer laws. UK consumer laws are complex and are set out in a number of different pieces of legislation, including under the Digital Markets, Competition and Consumers Act (“DMCCA”), and so it is important to think carefully about what laws will apply and how.

dcc series

Digital, Commerce & Creative 101: Do I need an Agent, Distributor or Franchisee?

09 July 2024

If you are looking to expand your business, there are several models to consider. The key ways to get your goods to market include agency, distribution, and franchising arrangements.

dcc series

New Deal 2024: Digital, Creative and Commercial reforms

05 July 2024

What regulatory changes regarding digital, creative and commerce should we expect from the new Labour government? Generally, Labour want a pro-business environment, with a competition and regulatory framework, that supports innovation, investment, and high-quality jobs.

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