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Digital, Commerce & Creative

Realising a successful business in today’s market requires the right blend of digitisation, commercial insight and creativity.

The Digital, Commerce and Creative team is at the forefront of innovative change keeping pace with the evolving business world. Offering deep industry knowledge and expertise, the team is made of leading practitioners, rising stars and curious thinkers (many with in-house experience) with a desire to help you grow and enhance your business and navigate ever evolving regulatory landscapes.

From AI, technology, NFT’s and blockchain solutions, route to market strategies (such as platforms, agency, distribution and franchise arrangements) and IP heavy deals (such as sponsorship, branded content, talent, licensing and production deals), through to business process outsourcing, sale and purchase of goods and services, media buying, consumer and advisory matters, and regulatory investigations, we provide commercially savvy advice in a manner that helps you to cut through the complexities, manage risk and achieve your goals – that #winning outcome.

We communicate clearly and succinctly. We will tell you if something is ‘market’ or not, and we don’t shy away from numbers. We will tailor our service to your needs, which might mean an end-to-end service on a complex project or a simple ‘red flag’ report of key risks.

Our converged legal offering includes:

Digital, Commerce and Creative

You can view our latest two Digital, Commerce & Creative blog posts below and our full blog here.

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Routes to Market Series: Competition

02 July 2024

In our second article, Alex Meloy delves into the competition law concerns within supply chains and how they can be mitigated. These are most relevant when working with distributors.

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Routes to Market Series: Contracting

01 July 2024

In the first article in our Route to Market series, Fleur Chenevix-Trench and Alan Hunt discuss how to create, and contract for, the most effective supply chain.

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Routes to Market Series: A to B via the four Cs

01 July 2024

Getting goods from A to B can be a tricky task, particularly when those goods are being sold across borders. There’s a lot to think about: from broad issues, like how to structure your supply chain to ensure the greatest level of efficiency, to the nitty gritty of how much import duty to pay when your goods arrive at their destination.

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Digital, Commerce & Creative 101: Running prize promotions in the UK

18 June 2024

A prize promotion can be a great way for a promoter to engage with its customers – and potentially find new ones. But getting it right isn’t always easy. And when things go wrong – as they sometimes do despite the best of intentions – a promoter can find itself facing negative publicity and even an adverse ruling from the Advertising Standards Authority.

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Navigating the UK's Digital Regulation Landscape: Where are we headed under Labour?

18 June 2024

The success of the UK’s digital sector and regulatory regime is also inextricably linked to the wider world - ideas, talent, research and investment flow across borders, and our ability to invent and market innovative technology is critical.

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UK election 2024: Digital, Creative and Commercial reforms

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What digital, creative and commercial law changes should we expect after the UK general election? We’re listing the key pledges in our tracker. This article has been updated to include relevant SNP manifesto commitments.

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Digital, Commerce and Creative 101: Joint Ventures

30 May 2024

Joint ventures are becoming increasingly important in a globalised business environment as transactions and projects increase in scale and complexity.

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