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Digital, Commerce & Creative

Realising a successful business in today’s market requires the right blend of digitisation, commercial insight and creativity.

The Digital, Commerce and Creative team is at the forefront of innovative change keeping pace with the evolving business world. Offering deep industry knowledge and expertise, the team is made of leading practitioners, rising stars and curious thinkers (many with in-house experience) with a desire to help you grow and enhance your business and navigate ever evolving regulatory landscapes.

From AI, technology, NFT’s and blockchain solutions, route to market strategies (such as platforms, agency, distribution and franchise arrangements) and IP heavy deals (such as sponsorship, branded content, talent, licensing and production deals), through to business process outsourcing, sale and purchase of goods and services, media buying, consumer and advisory matters, and regulatory investigations, we provide commercially savvy advice in a manner that helps you to cut through the complexities, manage risk and achieve your goals – that #winning outcome.

We communicate clearly and succinctly. We will tell you if something is ‘market’ or not, and we don’t shy away from numbers. We will tailor our service to your needs, which might mean an end-to-end service on a complex project or a simple ‘red flag’ report of key risks.

Our converged legal offering includes:

Digital, Commerce and Creative

You can view our latest two Digital, Commerce & Creative blog posts below and our full blog here.

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Product Advertising

Advertising foods high in fat, sugar or salt (HFSS)

07 December 2023

Advertising of HFSS foods is under a lot of scrutiny in the UK due to the obesity crisis, but recently has been put more on a back burner by the UK government due to the cost-of-living crisis and opposition to proposed legislative measures from some government MPs. Advertising HFSS products is already tightly regulated in the UK, but there are new rules on the horizon.

Phil Hughes

Former Gleam Futures COO joins Lewis Silkin as partner

02 October 2023

Lewis Silkin has appointed Phil Hughes as a partner in the firm’s Digital Commerce and Creative (DCC) team.


UK Government consults on consumer law reform

11 September 2023

Even before the Digital Markets, Competition and Consumers Bill (DMCC Bill) completes its passage through the UK parliament, the UK Government is consulting on further consumer law reform. A key purpose of the legislation under review in the consultation is to ensure consumers are provided with timely and relevant information when making decisions.

A&M webinar - Giving the green light to green claims

15 June 2023

This webinar will help you navigate the current requirements when it’s time to talk green.


The International Comparative Legal Guide – Digital Business 2023 is now live and available to read online

08 June 2023

The fourth edition of ICLG – Digital Business has been produced in association with Lewis Silkin's James Gill and covers key issues in digital business laws and regulations across 15 jurisdictions.

Deal; Handshake

Lewis Silkin has advised Equipmake Holdings on a technology licensing deal with Sona Comstar

26 May 2023

Lewis Silkin has advised Equipmake Holdings, the UK-based engineering specialist pioneering the development and production of electrification products across automotive and aerospace industries, on a licensing deal with Sona Comstar, a global automotive systems and components manufacturer, headquartered in India.

digital document on a virtual

A Seat in Digital, Commerce & Creative (DCC)

26 May 2023

The best part about the seat is you will be able to work on matters that you are personally passionate about – from music, fashion, sports and advertising and marketing. One of our Trainees was even able to attend the British Fashion Awards! There really is something for everyone in a seat in DCC.

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