About

I have over 25 years' experience in advising clients on digital media, brand entertainment, technology, and innovation, leading the firm's Media & Entertainment group. Prior to joining Lewis Silkin in 2006, I spent several years at Warner Music and then Capital (now Global) Radio. I sit on our Management Board responsible for innovation.

I am passionate about supporting the creative community and the next generation of talent, and am Vice Chair of the Help Musicians and Chair of Music Minds Matter.

In addition to my legal practice, I am the founder and Managing Director of Eleven Advisory, a strategic and commercial advisory firm for media companies in music, sport, film, and entertainment. I help clients navigate the opportunities and challenges of emerging technologies such as artificial intelligence, blockchain, and immersive entertainment.

Experience

Digital media & brand entertainment

  • Navigating the intersection of digital media & content including, but not limited to, online exploitation, monetisation and distribution
  • Advising on deals at the cutting edge of disruptive technologies including, Artificial Intelligence, Web 3.0 and Immersive Entertainment
  • Advising digital service providers, platforms and portals on all issues relating to rights, regulation
  • Handling and advising on the acquisition of rights, revenues and catalogues in music, audio-visual and name, image & likeness rights
  • Negotiating deals on behalf of rightsholders and / or brands in relation to content, talent and platforms

Testimonials

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'Cliff Fluet is well-informed and an experienced industry advisor.'
Legal 500
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Services

Sectors