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Ads & Brands Law Digest: October 2020
09 November 2020Welcome to the October 2020 issue of our monthly Ads & Brands Law Digest.
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To mark Black History Month, we’ve looked at some of the ads that have been labelled racist in both the UK and further afield, but we’ve been shocked to identify the biggest offender of all
30 October 2020Author’s note: I always give careful thought before publishing offensive ads in articles or including them in presentations, but unfortunately, I think it is often essential so that the reader or audience can fully appreciate the story. Nevertheless, I should like to apologise for any offence that is caused by the ads included in this piece.
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New video sharing platform regulations - something to get twitchy about?
26 October 2020Does your website/app/platform allow the sharing of videos? Even just as an add-on to its main activities? If so new regulations governing video sharing platforms need to be on your radar.
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Instagram vows to tackle hidden celebrity ads after watchdog probe: Geraint Lloyd-Taylor comments for City AM
19 October 2020Instagram has pledged to do more to prevent hidden advertising on its website and app amid concerns that influencers are failing to make it clear when they have been paid to promote products. In this article for City AM, Geraint Lloyd-Taylor comments on how collaboration between the CMA & the ASA is key to these regulations.
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Ads & Brands Law Digest: August-September2020
07 October 2020Welcome to the August-September 2020 issue of our monthly Ads & Brands Law Digest.
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Lewis Silkin advises Be Heard management team on terms of the acquisition of Be Heard by MSQ
Deal
04 September 2020Lewis Silkin has advised the management team of Be Heard Group on their ongoing terms with MSQ following the acquisition of Be Heard Group by MSQ.
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Junk food ad ban is two years away: Brinsley Dresden comments for The Times
Press
28 July 2020A 9pm watershed for junk food adverts is likely to take two years to introduce as ministers give companies time to make food healthy enough to promote.
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Advertising trade bodies united in distaste for 'junk food' TV and online ad ban: Brinsley Dresden comments for The Drum
Press
27 July 2020The UK government is planning a junk food TV – and now potentially online – advertising ban, blaming such ads for the ticking “time bomb” of obesity. Whether this move will improve public health remains hotly contested, but among the advertising trade bodies there is consensus. They hate it.
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Johnson wages war on junk food ads in bid to tackle UK obesity: Brinsley Dresden comments for City A.M.
Press
27 July 2020Boris Johnson is set to announce sweeping measures to overhaul junk food advertising in the UK, which could include a 9pm watershed on TV adverts.
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Influencers are unionising – what do you need to know?
17 July 2020As the power of the influencer increases, as does the importance for brands to not only find the perfect talent for their campaign, but to ensure a happy and long-lasting relationship.
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Ads & Brands Law Digest: June-July 2020
06 July 2020Welcome to the June-July 2020 issue of our monthly Ads & Brands Law Digest.
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Lewis Silkin advises Be Heard Group PLC Management on their takeover offer from MSQ Partners Ltd
Deal
25 June 2020Be Heard Group PLC has agreed to a GBP6.2 million takeover offer by marketing communications group MSQ Partners Ltd, in a deal which makes the group better placed to win more and larger clients both within the United Kingdom and internationally, particularly in North America and Southeast Asia.
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Influencer posts dominate online complaints to UK ad watchdog Geraint Lloyd Taylor comments
Press
04 June 2020Fresh data from the UK’s advertising regulator suggests the public is now applying greater scrutiny to ads they see from influencers online as brands continue to up their spend on the medium.
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Ads & Brands Law Digest: May 2020
02 June 2020Welcome to the May 2020 issue of our monthly Ads & Brands Law Digest.
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Influencing your relationship: Key points for brands to consider when contracting with an influencer
07 May 2020Influencers provide brands with an exciting and engaging way to reach audiences. Unlike traditional advertising, when working with influencers brands usually won’t have complete control over the content which is created.
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Ads & Brands Law Digest: April 2020
28 April 2020Welcome to the April 2020 issue of our monthly Ads & Brands Law Digest.
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Comparative advertising: what it is and how to manage risk
06 April 2020In highly competitive industries, the line between extolling the virtues of one’s own product and comparing it with others can be a very fine, and sometimes blurry, one. Most advertisers will make claims about their products. Those claims might be straightforward, such as claims as to battery life, suitability for certain tasks or conditions, or relating to price. Other claims might suggest that the advertiser’s product is the best, cheapest or superior in some other way. There is a category of advertising though that can be much more high stakes – comparative advertising.
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COVID-19 immigration implications for the UK marketing sector: much ado about… a lot
Inbrief
03 April 2020One week into the UK’s nationwide lockdown, the repercussions of the COVID-19 pandemic are beginning to be felt in many major industries, the advertising and marketing sector being no exception. From marketing companies’ ongoing duties as sponsors of foreign migrants to considerations for freelancers, models and influencers, it is vital that immigration issues do not fall to the wayside amidst commercial matters which may feel more pressing.
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Implying terms into commercial contracts impacted by COVID-19
31 March 2020We live and work in unprecedented times. The health of the population is rightly the priority, but it is abundantly clear that steps taken to prevent the spread of COVID-19 are having a very significant impact on the ability of businesses to fulfil obligations in commercial contracts.
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Lewis Silkin French Desk has advised Havas on its acquisition of acquisition of Cicero Group
Deal
17 March 2020Lewis Silkin has advised Havas, one of the world's largest global communications groups, on its acquisition of Cicero Group.