Data & Privacy
In today’s information-fuelled world, data can hold the key to generating competitive advantage.
Companies can differentiate themselves through exploiting their proprietary data and utilising customer information to bring new and more tailored products and services to market, boost brand loyalty and grow market share. However, as recent cybersecurity breaches, data protection failures and privacy issues have shown, there are significant risks involved too. Data flows are increasingly international in nature and delivered through a multitude of platforms, channels and stakeholders making legal compliance more challenging than ever before.
In this environment, legal guidance which is not only tailored to clients’ particular circumstances but is also viewed in a wider context is key. We don’t see data protection and privacy as a standalone issue, regularly bringing to bear valuable skills sets embedded within our team to address client challenges. This includes market-leading IP and employment expertise, and in depth experience across the advertising & marketing, media & entertainment, tech, retail and professional services sectors. From compliance and risk management advice to monetisation of data - our advice is not just multi-disciplinary, it is multi-faceted.
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