Lewis Silkin advises brand/retail agency Haygarth on sale to Omnicom Group’s RAPP

Lewis Silkin has advised Haygarth, the leading brand/retail agency, on its sale to RAPP, a multichannel marketing agency and part of The DAS Group of Companies (DAS), a division of Omnicom Group (NYSE: OMC).

Under the terms of the agreement Haygarth will continue to operate as a separate entity and retain its own identity. Haygarth’s expertise in digital retail shopper and fast-moving consumer goods (FMCG) marketing is, as a result of this deal, to blend with RAPP’s globally-focused data insight, media and technology proficiency thereby furthering RAPP’s ability to provide expert marketing and communications across the total customer experience spectrum.

Sophie Daranyi, CEO of Haygarth, says: "The partnership with RAPP is an ideal strategic and cultural match for Haygarth. Jo and all the team at Lewis Silkin provided invaluable knowledge, counsel and navigation through the process”.

The Lewis Silkin team that advised on this transaction was led by Jo Evans, partner and Head of Corporate, and she was supported by Corporate associate Susie Jarrold and Corporate Tax associate Matthew Rowbotham. Jo says “This transaction was of strategic importance to both the Haygarth and RAPP teams and enabled Lewis Silkin to showcase our own knowledge of the sector”. 

For more information please contact:

David Lawrence
Business Development and Marketing Manager
Tel: 020 7074 8260
Email: david.lawrence@lewissilkin.com