A&M Webinar: Harnessing adtech and advertiser first party data
- 16 November 2022
- 4pm - 5pm
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The delivery of advertising has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign, and advertisers and agencies are increasingly dependent on ad-tech platforms to deliver online advertising and ensure that it reaches the desired audience.
While the online advertising ecosystem has thrived, it is now under ever increasing pressures, including cost, technology and privacy & regulatory challenges. As a result, the world of adtech is becoming tricky to navigate.
We are delighted to be joined by Gary Kibel of US firm Davis+Gilbert LLP who along with Bryony Long and Mark Hersey of Lewis Silkin will share their experiences and insights of the ad tech ecosystem, as well as discussing the latest trends, opportunities and challenges, legal updates and regulatory action, technology developments and what to keep an eye out for in the coming months to help you navigate this increasingly difficult area.