IP360 Webinar Series - IP audits: A strategy for risk reduction, cost savings and finding your forgotten assets.
- 11 November 2020
- 3:00pm - 4:00pm
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We are delighted to introduce our IP360 Autumn Webinar Series. Hot on the heels of our Summer Series, which covered all things IP from Brexit to e-commerce in China, the Autumn Series will cover the full spectrum of your IP needs.
Conducting an IP audit to understand what assets a business has, and just as importantly what it is lacking, is an undervalued exercise. Yet it is vital for accurate business valuation, reducing risk by creating an effective IP enforcement structure and preparing for a smooth ride through due diligence on a sale. Dominic Farnsworth (IP partner) and Steven Jennings (Trade Marks Counsel) will focus on the why, how and whens of IP audits with a specific focus on trade marks and domains. Alex Rushent, our IP tech consultant, will explain gap analysis reporting and how this can improve the bottom line.