Creator Economy Series, Part 3: The Role of Brands in the New Creator Economy

Our expert panel will discuss how and why brands are increasingly acting more like talent. As social platforms develop, more and more brands are creating personality-driven campaigns to engage and connect on a deeper level with their audience, and creating editorially focussed content in multiple mediums. Our industry experts will discuss this concept, pitfalls and the value it brings to brands leveraging the power of social media.

Following this panel discussion, there will be drinks and nibbles with a chance to network with peers in the industry.

If you have any questions, or a colleague who would like to join, please do contact our events team.