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Ambush Marketing: what to watch out for ahead of the Tokyo Olympic Games

  • 21 April 2021
  • 4.30pm - 5.30pm GMT
  • Online
  • Entry: Free

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With the approach of the Tokyo 2021 Olympic and Paralympic Games we’ll get you up to speed on the do’s and don’ts of marketing in connection with the Games, understand what is meant by ‘ambush marketing’, when Olympic themed advertising will infringe legal rights and the impact of the new rules relating to the use of Olympians by their personal sponsors.

Join us as we get you up to speed on the do’s and don'ts of marketing in connection with the Games. We'll also discuss what is meant by ‘ambush marketing’, the impact of the new rules relating to the use of Olympians by their personal sponsors and much more.

 

Event speaker

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Alex Kelham

Partner

I am an experienced commercial and IP lawyer, and joint head our firm-wide Sports Business Group. Although I have particular expertise in ...

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