Avertising & Marketing - Social Media: Update on the legal and regulatory risks of influencer marketing
- 20 November 2019
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Regulators in both the United Kingdom and United States are taking an increasingly close interest in the activities of influencers.
In this session, we’ll take stock of the recent developments and try to help you navigate a course between compliance and commercial success, focusing on issues including:
- The Competition and Markets Authority investigation into influencers
- It’s not just about disclosures: Claim substantiation, testimonials and restricted sectors
- Lessons learned from the Federal Trade Commission’s enforcement action
- Platform tools – are they the answer?