World Cup promotion - how to avoid scoring an own goal

In this article first published on Lexis®PSL on 19 June 2014, Alex Kelham, head of Lewis Silkin's sports group, responds to questions relating to whether small business owners in the UK can run promotions linked to the World Cup. Alex advises how to run a promotion that attracts customers rather than legal complaints from rights holders.

You can access a PDF of the full article here. This article was first published on Lexis®PSL IP & IT on 19 June 2014, and you can find out more on their website.