Jo Farmer speaks at the Digital Marketing Expo & Conference 2018 (DMEXCO 2018)
14 September 2018
Lewis Silkin Partner, Jo Farmer, spoke at DMEXCO 2018 where 40,000 of the worlds marketers, digital publishers and platforms descended on Cologne, Germany, on the 12 and 13 September.
At DMEXCO 2018, Jo Farmer spoke about Labelling in Influencer Marketing, discussing "Best practices in Germany and UK for campaigns on right side of the law” with co-presenter Margret Knitter, from SKW Schwarz.
Reflecting on the conference Jo Farmer comments:
“It was a great privilege to be asked to speak at DMEXCO on the subject of influencer marketing, and to learn about the new trends we can expect to see in digital marketing and adtech in 2019.”
Press play on the video below to view the presentation.