Global Advertising Lawyers Alliance (GALA) releases second edition of alcohol advertising guide

As the sole UK representative in the Global Advertising Lawyers Alliance ("GALA"), Lewis Silkin is pleased to announce the release of the second edition of GALA’s “Alcohol Advertising: A Global Legal Perspective”, a book which reviews the laws and trends governing alcohol advertising in more than 60 countries, from Argentina to Zimbabwe.

The book updates the 2011 edition, and adds new chapters on Belgium, Bulgaria, China, Colombia, Dutch Caribbean, Ecuador, El Salvador, Hong Kong, Kenya, Malta, Mozambique, Paraguay, Peru, Puerto Rico, Slovakia, Ukraine and Uruguay. Lewis Silkin authored the UK chapter and partner Brinsley Dresden was lead editor for the publication.

The publication reports that many governments are increasing the restrictions on alcohol advertising around the world, with a particular emphasis on protecting young people. The book highlights developments around the world, including new restrictions in France, the loosening of restrictions in Russia, and the recent introduction of a total prohibition on alcohol advertising in Turkey.

The guide is part of a series published by GALA, which also includes: Advertising Law, Ambush Marketing, Green Marketing, and Social Media.

Brinsley Dresden, Partner at Lewis Silkin, London and GALA’s Global Treasurer & Secretary says:

"Despite some consistent themes in the rules for alcohol advertising around the world, many important differences remain. As political forces continue to ebb and flow, and carry the rules for alcohol advertising in different directions, we can only predict continuous change and inconsistency for the foreseeable future."

Jeffrey A. Greenbaum, Chairman of GALA and Managing Partner of Frankfurt Kurnit Klein & Selz, New York says:

"We hope that this new edition helps global alcohol marketers meet the challenge of complying with the complex web of laws and regulations governing alcohol advertising around the world"

If you would like to receive a copy of GALA’s “Alcohol Advertising: A Global Legal Perspective” publication, please contact Chris Yates at chris.yates@lewissilkin.com.

About GALA

With firms representing about 85 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.

Chris Yates
Business Development Executive
Tel: 020 7074 8388
Email: chris.yates@lewissilkin.com