Brands told to expect a more proactive approach from ad watchdog

The report outlines a more proactive approach from the ad watchdog, and Brinsley comments that "the move is driven by a need to more effectively manage resources in the wake of the digital remit extension that saw it take on complaints about claims made on company websites and louder calls for it to take action on advertising."

He also comments that "This has exposed the funding gap: there is more demand for the ASA’s services, without the commensurate increase in resources to satisfy that demand. Something has to give".

You can read the full article, including Brinsley’s comments on the Marketing Week website.