Alex Kelham comments for Sportcal and Gambling Insider: UK's gambling companies agree to TV ad ban during live sports coverage
06 December 2018
Alex Kelham has commented for both Sportcal and Gambling Insider on the UK’s largest gambling companies agreeing to a voluntary ban on advertising during live television coverage of sport amid increasing concerns over the harmful effects of gambling addiction.
Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
The gambling sector is a major growth area in the UK. In particular, the online gambling sector continues to go from strength to strength and e-sports betting is quickly becoming a global sensation. As a result of our recognised expertise in advertising, entertainment and sport we are well placed to service our clients’ needs in this constantly evolving market.