The GDPR: A toolkit for advertisers and marketers

Topics to be covered will include:

• The extra jurisdictional reach of the GDPR: do I have to comply if I am based outside Europe?
• The rules on consent: do I need to obtain a user’s explicit consent to marketing?
• The requirement for transparency and its impact on the data value exchange
• Re-permissioning and record keeping
• The right to object to marketing
• The new rules covering customer segmentation and targeted advertising.

If you have any queries regarding this event, please contact our events team.

Please note that this event is a repeat of our fully subscribed event 'The GDPR: A toolkit for advertisers and marketers' held on the 26 April.

Please click 'download here' to read about our Advertising & Marketing sector seminar series 2017.