Complements, complications and commitment in client services
09 April 2014
In Ian Jeffery's new blog for Managing Partner magazine, he discusses how law firms are specialising to a greater extent than previously and the ramifications of this approach when looking for sustainable growth.
Ian Jeffery, Lewis Silkin's Managing Partner has written a new blog for Managing Partner magazine.
In this post Ian discusses how specialising in particular areas of expertise may not be the negative step that many would assume it to be when winning work from a broad universe of commercial clients.
"The boundaries of law firms are not what they once were. At one time, all mid-sized commercial UK firms had pretty similar structures and scopes of activities. Now, such firms are tending towards taking a more definite and distinctive position within the wider market for legal services.
The heart of this approach is often the selection of a specific combination of legal services and client sector focus. Firms seek to build capabilities that will give them a strong competitive position in their chosen areas and a brand that draws the right types of clients and legal talent to them."
To read more and find out what Ian's views are on this topic visit the Managing Partner magazine website.