Publicis Groupe acquire Mars United Commerce
21 October 2024
Lewis Silkin has advised its valued client Publicis Groupe on the acquisition of Mars United Commerce, the largest independent commerce marketing company in the world. Lewis Silkin provided UK support on the deal to the lead US firm, Gibson Dunn.
The Lewis Silkin team was led by Barnaby Stokes, Legal Director, Corporate, with overall guidance from Paul Rajput, Partner, Corporate and support from: Benjamin Favaro, Partner, Data; Anushree Som, Associate, Data; Alex Meloy, Managing Associate, Digital, Commerce and Creative; JJ Shaw Managing Associate, Digital, Commerce and Creative; Ella Skinner, Trainee Solicitor, Digital, Commerce and Creative; Ludivine Gegaden, Associate, Employment and Immigration; Harry Orbell, Associate, Employment and Immigration; Aimee White, Associate, Real Estate and Patrick Brown, Managing Associate, Real Estate.
Commenting on the deal, Lewis Silkin’s Barnaby Stokes said:
We are proud to have supported Publicis Groupe in this landmark acquisition of Mars United Commerce. This collaboration highlights our commitment to delivering comprehensive legal services. We look forward to witnessing the impact this will have on clients and consumers alike as they navigate an evolving marketplace.
Paul Rajput, head of Lewis Silkin’s Corporate team added:
Thanks to Publics Groupe for involving us on this exciting transaction. Lewis Silkin is at the forefront of UK M&A in the advertising and marketing and broader digital technology sectors and this transaction is one of dozens we have acted on this year – a resounding endorsement from our clients who continue to instruct us on their legal M&A requirements.