About

I am a Managing Associate in our Digital, Commerce and Creative (DCC) team, specialising in consumer law, advertising regulation and promotional marketing.

I specialise in advising leading brands and household names on compliance with consumer protection law and regulation. I regularly draft consumer-facing terms and conditions for a diverse range of goods and services and provide timely, practical advice on consumer protection issues as they arise. I have particular experience of advising on subscription contracts, helping clients develop compliant consumer journeys and advising on relevant issues such as auto-renewal and cooling-off rights. I also regularly present client events on upcoming consumer law changes, including most recently on the forthcoming DMCC Bill, changes to the rules on subscription contracts and the direction of travel in relation to CMA investigations.

I am also a member of the firm's gambling team and hold the BIIAB Level 2 Award For Licensing Practitioners (Gambling). I am also CIPP/E certified.

Experience

Promotional marketing & gambling

  • Advising clients on running successful prize draws and prize competitions, both in the UK and internationally
  • Specialising in helping clients navigate the fine line between prize promotions and gambling regulation, drawing on my expert knowledge of advertising & marketing, consumer protection, intellectual property and data compliance to help clients structure their campaigns in a lawful way whilst achieving commercial goals
  • Providing initial advice on the lawfulness of a promotion, drafting the terms and conditions and advising on the supporting promotional assets

Advertising regulation

  • Advising brands, agencies and trade bodies on advertising campaigns and sales promotions, providing clear, concise and commercial advice focusing on practical risk and risk mitigation
  • Advising in relation to all media, including social media and influencer marketing, and all types of creative content. My advice covers advertising regulation (CAP and BCAP Codes), consumer law, intellectual property and data protection
  • Providing clients with pre-clearance advice on advertising campaigns, reviewing early storyboards and scripts as well as digital, print and TV ads
  • Advising in relation to ASA investigations

Data protection & direct marketing

  • Advising clients on data protection matters, with a particular focus on direct marketing issues
  • Drafting and advising on privacy notices and cookie notices, as well as direct marketing consents

Testimonials

"Alex Meloy provides concise expert advice in relation to advertising and marketing law."
Legal 500

Services

Sectors