PwC’s latest Global CEO Survey reveals that CEOs are reaping early productivity gains from generative AI and rising payoffs from investments in sustainability. One-third of CEOs say generative AI has increased revenue and profitability over the past year, and half expect their investments in the technology to increase profits in the year ahead, although trust remains a hurdle to adoption. Similarly, one in three CEOs report that climate-friendly investments made over the last five years have resulted in increased revenue, and two-thirds report these investments have either reduced costs or had no significant cost impact. The report emphasises that the companies most likely to thrive in the future are those that move now both to understand how these forces will reshape their industry and also to reimagine their business models, operations, and uses of technology, energy and other scarce resources.
