Whether delivered directly via owned channels, or through traditional TV or on demand channels, original content can help brands reach consumers in an unrivalled manner. But let's be honest, branded content can mean different things to different people. (For what it's worth, we're talking about long-form programmes, initiated and funded by brand, but which end up on TV or streaming platforms). The rules around editorial integrity, commercial content, product placement and programme sponsorship are complex and often misunderstood.
In this webinar we will de-mystify the regulation relating to branded content in the UK and share some handy tips to help you stay on the right side of the law while creating the impact you desire. Whether you're an agency or a brand looking to create branded content, or a media channel wanting to work with brands to enhance your programming, we will seek to give you the confidence to navigate the challenges and maximise the opportunities.
Our presenters, Alex Kelham and Gemma Jones, will use real world examples to help explain:
- What we mean by branded content?
- The complex regulatory regime in the UK, and beyond
- What terms like "undue prominence" and "editorial independence" really mean
- Practical tips for avoiding the pitfalls
- What happens if you get it wrong
We look forward to seeing you there!
Register to attend here.