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Creative

We’re creative industry specialists, focused on your progress.

Our real sweet spot is where creativity, IP and technology converge. We work with major brands, new market entrants and disruptors, industry bodies and industry leaders, all types of content creators, technology developers, and digital and social media platforms, whether they are looking to create, use, distribute, deploy and/or monetise emerging opportunities.

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Blending expert legal advice with practical, commercial insight, we will help you to stay ahead of intellectual property developments and navigate the constantly evolving landscape of the creative economy.

Our expertise includes:

• Advertising and marketing
• Publishing
• Music
• Interactive entertainment and video games
• Fashion
• Createch
• Talent
• Digital and social media
• Production and live events
• Film
• Television
• Arts and culture

We’re here to help you grow, implement new business models and achieve your commercial objectives. Our experts can help you adapt to change brought about by digitisation or disruptive technology and stay ahead of the competition. We can also enable you to protect, leverage and monetise your intellectual property, data and technology assets.

Our team brings together a diverse range of skillsets, backgrounds and professional experience (including in-house experience), united by a shared passion for innovation and for putting intellectual property at the heart of everything we do.

We can support you with:

Complex cross-border intellectual property transactions
Brand and technology licensing
Sponsorship and collaboration arrangements
Navigating adtech transactions
Client/agency relationships
Media buying
Book, music and content publishing
Video games production and development
Live productions
TV & film finance and rights acquisition
Subscription content licensing

Our regulatory affairs team can advise you on:

Advertising
Copy and content clearance
Broadcast regulations
Investigations and enforcement
Representing clients before the ASA and CMA
Working closely with industry bodies across the creative economy

Our services

Advertising & marketing law

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We have long been a leading firm in advertising law with an established track record of advising clients in the sector.

Our expertise covers the whole range of advertising-related work, including:

Copy clearance
Brand activations
Prize promotions advice
Consumer law advice
Comparative advertising
Investigations by the CMA and ASA
Client/agency contracts
Sponsorship deals

We can provide you with broad regulatory advice on a wide variety of sectors and on EU laws which affect advertising. We can also help you with licensing intellectual property rights, such as copyright and trademarks, and navigating image rights.

As well as the more traditional advertising clearance work, we advise on live events, including sporting events, in-game advertising, digital advertising, adtech and virtual advertising, and new areas of advertising law regulation such as accusations of greenwashing.

Our team can also support you on online safety and regulatory issues relating to broadcasting, video sharing, and video on demand. We provide support on brand-related publishing, film, music, and podcast issues.

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Digital, commerce & creative services

We help creative, tech, innovative and ideas-rich businesses realise the opportunities of tomorrow.

In today's competitive landscape, businesses thrive and survive when they can blend digital transformation, creativity and innovation with robust contracts, solid IP and an ability to adhere to changing regulations.

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Digital, commerce & creative

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We offer more than a typical law firm

Eleven is an advisory firm which enables and empowers businesses at the nexus of media, tech and digital to grow and succeed in a world increasingly driven by disruption and convergence.

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