What marketers need to know about TfL's new ad ban
08 July 2016
Brinsley Dresden's article "What marketers need to know about TfL's new ad ban" has been published on Campaign magazine's website.
In the article "What marketers need to know about TfL's new ad ban", first published 08 July 2016 on Campaign's website, Brinsley Dresden looks at Transport for London’s updated advertising policy. The policy gives TfL an even broader discretion to accept or reject advertising.
A key update and implication is that, starting from 1 July 2016, adverts that promote an unrealistic or unhealthy body shape, or are likely to cause body confidence issues, will be banned from appearing on London’s public transport network.
You can read more about the changes and impact on advertisers in "What marketers need to know about TfL's new ad ban" on Campaign magaizine's website.