Sam Pennington writes for Essential Retail: Buying your way to success – clicks to bricks from an M&A perspective

Online, offline, or both? This is the question which has been facing both established e-tailers and retailers in recent years, and 2017 has been the year when some have started to take action to exploit the benefits of an omnichannel approach.

In terms of buying into omnichannel, e-tailers making the jump into physical retail is the area which has attracted much commentary in recent weeks and months, but why and how is this happening? You can read the full article written by corporate partner, Sam Pennington, on the Essential Retail website.