Lewis Silkin advises VCCP on the acquisition of adconnection

This marks Lewis Silkin’s first corporate transaction with VCCP, and will see a complete merger of VCCP’s media operation, VCCP Media, and adconnection, creating a combined media agency with billings in excess of £50m. The client roster of the combined business includes ASOS, Bonhams, News UK, Maplin, Jessops, Relish Broadband, Sofa.com, Vue Cinemas and MTV.

The Lewis Silkin team was led by corporate partner, Paul Rajput, supported by corporate tax partner Matthew Rowbotham.

Paul Rajput, Corporate Partner at Lewis Silkin said:

“We are very pleased to have advised VCCP on a deal that will help drive the company’s growth and place it at the centre of the next generation of connected, full service, digital agencies for which the market is seeing increasing demand.

This acquisition’s success further bolsters the firm’s reputation in the marketing and communications industry and provides another example of the firm’s market leading M&A advice to existing and potential buyers in the sector.”

Maggie Frost, VCCP CFO, said:

"We chose Lewis Silkin for their strong reputation and expertise in M&A in the marketing communications sector, including an integrated tax offering. Throughout, Paul and his team provided the expert knowledge and advice we needed to ensure that what was a complex process was navigated with dexterity and sensitivity to our business strategy. Paul’s insights and transaction experience in executing media agency acquisitions was invaluable, as was Matthew’s tax expertise relating to the structuring of the transaction.”

For further information please contact:
Chris Yates
Business Development Executive, Lewis Silkin
Tel: 020 7074 8388
Email: chris.yates@lewissilkin.com

Scott Addison, Anna Younger or Tal Donahue
Infinite Spada
Tel: 020 7269 1430
Email: lewissilkin@infinitespada.com