Lewis Silkin advises Publicis Groupe on acquisition of Salterbaxter
11 July 2014
Lewis Silkin has advised Publicis Groupe on its acquisition of Salterbaxter (announced by Publicis Groupe last week), a leading international sustainability strategy and communications consultancy.
Lewis Silkin has advised Publicis Groupe on its acquisition of Salterbaxter (announced by Publicis Groupe last week), a leading international sustainability strategy and communications consultancy.
Under the terms of the agreement, Salterbaxter will be aligned to Publicis Groupe’s strategic communications organisation, MSLGROUP, and form a core part of MSLGROUP’s global Corporate & Brand Citizenship Practice. This underlines the importance MSLGROUP places on Sustainability & Citizenship as a key concern for businesses today.
For this transaction, the Lewis Silkin team was led by Corporate partner Paul Rajput and he was supported by Corporate associate Sadiq Tajbhai and Corporate Tax senior associate Matthew Rowbotham.
Paul says “This acquisition of Salterbaxter represents the 3rd completed transaction that Lewis Silkin has advised Publicis Groupe on in less than a year. Our recent roles on Publicis Groupe’s acquisitions of digital and media-buying assets are now complemented by this excellent opportunity to advise on this strategic acquisition of a world class PR agency, a deal which will strengthen MSLGROUP’s position as a top-tier global PR network. Our team continues to support Publicis Groupe on other global opportunities which will further consolidate its position as one of the world’s leading communications groups”.