Skip to main content

Lewis Silkin advises global communications agency Way To Blue, on its acquisition by The Miroma Group

29 November 2018

The Lewis Silkin Corporate team has advised its client, Way To Blue, on its acquisition by The Miroma Group.

Way To Blue has 100 staff and operations in London, North America, Australia, Asia, France, Germany, Italy, the Netherlands and Spain. The agency specialises in entertainment and consumer full-service marketing, including research, PR and publicity and ’360° digital’ and social media services. Current clients include Amazon, NBCUniversal, InterContinental Hotels Group, 20th Century Fox and Red Bull.

The cross departmental Lewis Silkin team that advised on the transaction was led by partner Jo Evans, supported by tax, rewards and incentives partner Matthew Rowbotham, employment partner Richard Moore and corporate associate Georgina Fraser.

Commenting on the transaction, Oliver Swanton, Founder of Way To Blue, said:

"There are many great Corporate Lawyers, but there's only one Jo Evans. Having Jo and her awesome team by our side was not only an absolute pleasure, but essential to getting this deal done. We were awestruck by how tirelessly they worked and how much ground they covered to drive value and protect the interests of all the sellers".

Commenting on the transaction, lead partner Jo Evans said:

"We were delighted to represent Olly and his fellow shareholders on the sale of Way to Blue. It’s an incredibly exciting growth opportunity for the Way to Blue companies around the world as they join forces with Miroma and we wish them well for the future. The bench strength of the Lewis Silkin team in terms of legal and sector expertise was an important element in the negotiation and execution of this transaction".

Related items


Whether you are a start-up setting out and looking to expand, an ambitious growth business preparing to float, or a multinational enterprise undertaking major acquisitions, complex corporate law issues span the entire lifecycle of any business.

Advertising & Marketing

We have been advising clients in the advertising sector since the early 1970s. We have advised the founders of advertising agencies which became icons of the British advertising industry, to many of the world’s largest agency networks, as well as leading independent agencies.

Back To Top