Lewis Silkin advises Altavia SA on its acquisition of HRG Ltd

Lewis Silkin has advised global marketing and publishing services group, Altavia SA, on its acquisition of leading retail and shopper marketing agency HRG UK Ltd. This acquisition forms part of the French-owned group’s expansion plans in the UK.

Under the terms of the agreement, the deal will see HRG’s co-founders and existing directors retain the day-to-day running of the agency, with key Altavia personnel joining the HRG board of directors. HRG is a multi-award winning independent shopper agency specialising in seamless creative thinking, in the aisle and out-of-store. The acquisition adds HRG’s extensive strategic and creative capabilities to Altavia’s existing global expertise, which sees it provide retail communications to some of the world’s most important brands and retailers.

For this transaction, the Lewis Silkin team was led by Corporate partner and Head of the firm’s French Desk, Marie-Caroline Frochot, and she was supported by Corporate senior associate Laura May, Corporate Tax senior associate Matthew Rowbotham and Corporate associate Susie Jarrold. The employment law aspects were led by managing associate Emma Delap whilst Real Estate senior associate Jonathan Ely led on property law matters.

Marie-Caroline says “We are delighted to have advised Altavia on this transaction as it offered us the opportunity to highlight Lewis Silkin’s capacity to serve French companies pursuing growth via the UK market. This deal also enabled us to showcase the firm’s well established expertise in advising clients operating in the marketing and retail sectors whilst it also reinforced how our approach that seamlessly integrates various specialist areas truly benefits our clients”.

For more information please contact:
David Lawrence
Business Development and Marketing Manager
Tel: 020 7074 8260
Email: david.lawrence@lewissilkin.com