Is the ASA killing native advertising?

Brinsley Dresden has authored an article for Marketing Magazine which discusses the Advertising Standards Authority's recent decision relating to an advertorial on BuzzFeed and the impact the ruling may have on the use of native advertising.

Extract from article

The ASA's latest decision on native advertising has worrying implications for both brands and publishers, both of which face continuing regulatory challenges.

The greatest concern is that the balance between freedom to advertise and consumer protection has now been tipped too far towards the latter, undermining the utility of native advertising for both brands and publishers.

You can read the full article "Is the ASA killing native advertising?" on Marketing Magazine's website (please note that access to the article may require subscription).