E-cigarette brands prepare to emphasise quality message
14 June 2013
In an article for Marketing Week, Lewis Silkin discusses how, from 2016, the current type of ads in the UK which arguably market e-cigarettes in a glamourised manner will cease to exist.
From 2016, all nicotine containing devices must be regulated by the Medicines and Healthcare products Regulatory Agency (MHRA) to give the public confidence the products are safe and meet strict quality standards.
You can read Helen's comments in full on the Marketing Week website here.