Africa's 'explosive growth' in adspend
11 May 2015
Following their attendance at last month's IAA 'Africa Rising' conference in Ghana, Boko Inyundo and Paul Rajput's article on why and how big brands are taking the continent seriously, has been featured by leading advertising industry magazine, Campaign.
The piece covers some important drivers in the context of the advertising industry such as: how brands and agencies generate Revenue and invest profits; how Regulation is enforced; whether Reputation is front and centre of brands’ engagement with consumers and markets; and whether data from Research is appropriately mined and interpreted.
Click here to read the article in full or click here to download the PDF.