About

I am a commercial, tech & IP lawyer with a particular focus on creative and IP-focused businesses.

My background is in advising on the IP and IT aspects of corporate M&A and large-scale outsourcing projects. I now advise on a wide range of commercial and technology matters, with a focus on the development, protection and exploitation of IP rights. I have a particular interest in AI.

I advise a variety of clients across a broad range of sectors, but in particular those in fashion, sport, technology, media & entertainment. I spent time in the global technology team of a luxury fashion house.

Experience

Commercial & IP

  • Negotiating and drafting a range of commercial contracts, including contracts in respect of IP licensing, outsourcing, franchising & distribution, advertising & marketing, and creative services agreements
  • Advising on deals which involve significant IP rights e.g. global sponsorship agreements, naming-rights deals, collaborations, brand partnerships, celebrity endorsements and talent arrangements
  • Advising brands and creative agencies on national and global campaigns and high value client-agency agreements
  • Ensuring compliance with consumer and data protection laws

Technology

  • Negotiating complex technology contracts, from software licencing and subscription agreements to systems integration, managed services and cloud-based solutions
  • Managing projects and transactions involving acquisition, procurement, development of significant IP assets, including software, digital platforms and content or other assets
  • Advising on AI regulation and risk, and negotiating AI centric contracts
  • Advising on the application of IP rights to the AI training process, including the protectability of inputs and outputs of AI systems

Services

Sectors