I am proud to lead our firm with Richard Miskella. Alongside my leadership role, I advise my clients on the drafting and negotiation of commercial agreements, and the exploitation of IP rights and content. My clients include brand owners, content creators, communications agencies and media platforms. I am included as a leading lawyer in the field of advertising and brand reputation in Legal 500, and have been listed as a leading lawyer in Chambers for 20 years (and am now recognised as an Eminent Practitioner). Social mobility is a topic close to my heart; if you're considering a career in law but think your background might make that difficult, do get in touch.
About
Experience
Commercial, technology & IP
- Negotiating complex commercial agreements
- Managing deals which involve significant IP or rights, including sponsorship, brand partnerships, talent arrangements, content creation, merchandising and licensing
Advertising & marketing
- Dealing with ad clearance, negotiating media buying and ad sales deals, and handling regulatory complaints
- Navigating regulation of digital media and content creators
- Advising and working with key industry bodies in the advertising and marketing sectors including the ISBA, IPA, BCMA, IPM and PRCA. I've been involved in drafting many of the advertising industry's standard template contracts, such as the ISBA / IPA template contract for creative services agreements, as well as ISBA's terms for use with influencers
Media & entertainment
- Navigating unchartered areas of digital media, social media, and the convergence of media and tech
- Negotiating talent deals
Testimonials
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"So smart, personable, available and practical. I can't say enough good things. Geraint Lloyd-Taylor is a rock star. Brinsley Dresden is one of the deans of the bar. Jo Farmer is amazing. A truly great team."
Legal 500
"Jo Farmer is simply a rock star lawyer when it comes to advising on commercial contracts, particularly ones with an advertising focus – responsive, practical, takes time to understand the business. The first lawyer anyone should call when they have a media buying agreement to tackle. Love working with her."
Legal 500
"Another partner that is outstanding is Jo Farmer. She is a leading lawyer with expertise in marketing and intellectual property law. She has advised our organisation a number of times on complex matters and her advice has always been highly valued."
Legal 500
'Jo Farmer is a superstar, and Brinsley too! Jo Farmer is superb, responsive, and smart. Terrific negotiator. Knows when to dig in, knows when to yield.'
Legal 500
"If you need assistance with a media buying agreement, Jo is the first lawyer you should call. She'll solve the problem in the agreement you foresaw plus all the others you didn't."
Chambers & Partners
"Jo is a fantastic lawyer. She is knowledgeable and excellent at drafting."
Chambers & Partners
"Jo really stands out. I work with her and she is terrific."
Chambers & Partners
"No one compares to Jo."
Chambers & Partners
"So smart, personable, available and practical. I can't say enough good things. Geraint Lloyd-Taylor is a rock star. Brinsley Dresden is one of the deans of the bar. Jo Farmer is amazing. A truly great team."
Legal 500
"Jo Farmer is simply a rock star lawyer when it comes to advising on commercial contracts, particularly ones with an advertising focus – responsive, practical, takes time to understand the business. The first lawyer anyone should call when they have a media buying agreement to tackle. Love working with her."
Legal 500
"Another partner that is outstanding is Jo Farmer. She is a leading lawyer with expertise in marketing and intellectual property law. She has advised our organisation a number of times on complex matters and her advice has always been highly valued."
Legal 500
'Jo Farmer is a superstar, and Brinsley too! Jo Farmer is superb, responsive, and smart. Terrific negotiator. Knows when to dig in, knows when to yield.'
Legal 500
"If you need assistance with a media buying agreement, Jo is the first lawyer you should call. She'll solve the problem in the agreement you foresaw plus all the others you didn't."
Chambers & Partners
"Jo is a fantastic lawyer. She is knowledgeable and excellent at drafting."
Chambers & Partners
"Jo really stands out. I work with her and she is terrific."
Chambers & Partners
"No one compares to Jo."
Chambers & Partners
"So smart, personable, available and practical. I can't say enough good things. Geraint Lloyd-Taylor is a rock star. Brinsley Dresden is one of the deans of the bar. Jo Farmer is amazing. A truly great team."
Legal 500
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