About

I am Co-Head of our Data, Privacy & Cyber group. I work in three main areas: data, privacy & cyber; technology & AI; and consumer & commercial.

Although my main area of focus is data, privacy & cyber, I have a commercial & consumer and technology background so regularly advise clients across all three practice areas.

From a data, privacy & cyber perspective, I have advised a number of high profile clients on a range of complex data protection issues particularly around data collection and commercial exploitation and corporate governance. I also have also been involved in a number of high profile data regulatory investigations for large multi-national clients as well as advised on various data breaches. I hold the IAPP CIPP/E data protection / privacy accreditation and have spoken at a number of events on data, privacy & cyber issues.

From a commercial, technology and consumer perspective, I have a wealth of experience advising clients on both demand and supply side on a range of commercial agreements including supply of goods / services, software licensing & distribution, cloud services, agency and distribution, franchising, warehousing and logistics, sponsorship and ticketing, client / agency, media buying and confidentiality. I have also advised on e-commerce compliance and general consumer law issues and have been involved in a number of consumer regulatory investigations acting on behalf of well-known retailers.

My particular areas of specialism are retail and adtech and I am part of our retail and advertising & marketing groups.

Experience

Data, privacy & cyber

  • Advising clients on a range of data, privacy & cyber issues including privacy notices, online data collection, data processing / sharing arrangements, international transfers, data breaches and data subject rights and FOIA requests and corporate (including cyber security) governance. My particular area of expertise is use of data in an advertising & marketing context and I regularly provide strategic advice to brands, agencies, adtech vendors and publishers alike on data collection and commercial exploitation
  • Advising various organisations on their GDPR compliance programmes (including one of the world's largest advertising networks) - this has included reviews of their cyber security policies & practices
  • Advising a well-known multinational organisation on significant international regulatory investigation into its data collection practices
  • Advising various large multinational organisations on their intra group data sharing arrangements - this has not just involved advice around transfers from EU / UK and but also transfers of data from other international jurisdiction include APAC and Middle East
  • Advising various large multinational organisations on updating their vendor contracts and carrying out transfer risk assessments in light of Schrems
  • Advising large multinational organisation on implementation of latest ISO 27001 (and associated) standards
  • Advising a large multinational on creating a personalised customer experience on their website and apps

Artificial intelligence

  • Advising clients from startups to multinationals, on a wide range of matters around the development, procurement and deployment of AI, including governance frameworks, workplace usage policies, impact assessments, risk assessments and mitigation measures, bias audits, privacy issues surrounding data sources and use of output data, intellectual property ownership and infringement issues, negotiating commercial terms, and advising on the wider ethical and societal issues around AI development and deployment
  • Advising various retail clients on the deployment of customer and recruitment chatbots
  • Advising various multinational brands on their AI governance process and how to ensure responsible use of AI. This has ranged from advising a global media company on entire AI strategy to advising various client (including a well-known media company) on drafting, implementation and roll out of various internal policies and procedures around AI development and deployment
  • Advising a gig-economy platform on use of facial recognition technology to authenticate riders
  • Advising an international law firm on the procurement and deployment of a data cataloguing tool

Technology agreements

  • Advising on a wide range of technology related agreements including: software development, licensing, hosting, maintenance and support (including website development and hosting) agreements; escrow arrangements; cloud computing and Software as a Service (SaaS) agreements I also provide advice on IT security and disaster recovery and business continuity
  • Advising on a number of large scale outsourcing and systems integration projects which involved co-ordinating advice across jurisdictions
  • Advising a professional services firm on its purchase of a suite of systems software and related professional and support services
  • Advising two notable clients on the outsourcing of call centre functions to countries outside of Europe
  • Advising a major automobile brand on the implementation of a new HR platform

Consumer & commercial

  • Advising on a number of general commercial agreements including supply of goods and / or services agreements, distribution and agency agreements, sponsorship and ticketing agreements, franchising arrangements, warehousing and logistics agreements, client agency agreements, media buying agreements, and confidentiality agreements
  • Advising clients on the protection / transfer of intellectual property which can include drafting and negotiating complex intellectual property assignments and licences
  • Advising on consumer law issues including consumer facing terms and conditions and general e-commerce compliance, providing support to clients that are the subject of regulatory investigations (which includes liaising with regulators on consumer law issues) and advising clients on appropriate alternative dispute resolution mechanisms
  • Providing advice to a number of organisations, mainly retailers, regarding compliance with Modern Slavery Act 2015 and in particular their obligations to provide a Modern Slavery Statement

Testimonials

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"Bryony Long's background coupled with her sharp mind allows her to focus on clients' issues and provide solutions that are both sensible and cost effective."
Legal 500
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