Mithila GupteAssociate

Mithila advises clients on a range of data protection and privacy issues, including privacy notices, data processing/sharing arrangements, and commercial contracts to which the transfer and use of data is integral. Her work also includes providing clients with strategic advice on the use of cookies and other direct marketing concerns, and helping clients to future-proof their contracts and data protection practices in light of Brexit. Mithila works for clients across a variety of sectors, with a focus in the technology and advertising sectors and businesses providing professional services. Mithila holds the IAPP CIPP/E Data Protection accreditation.

Her experience includes:

• In-house experience supporting the privacy function at a large tech company, regularly advising on direct marketing queries, data protection aspects of commercial negotiations, and regulatory investigations.
• Supporting an in-house legal team of a leading international law firm, focusing on ad hoc commercial and data protection queries, drafting and negotiating data processing agreements, and advising on complex data sharing arrangements.
• Conducting GDPR audits to assess the ‘health’ and data protection compliance of a business, including assessing risk levels of any non-compliance and drafting policies to bolster compliance.
• Regularly advising companies on international transfers and Schrems II compliance.
• Obtaining and collating advice from local counsel in various jurisdictions, on topics such as direct marketing and the processing of diversity and inclusion data.