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Geraint LLoyd-Taylor

Geraint Lloyd-TaylorPartner

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I am a partner and Co-Head of the firm’s Advertising & Marketing Law team. I am ranked as a ‘Leading Individual’ for Technology, Media and Telecoms: Advertising & Marketing in the Legal 500. I provide legal advice in relation to all kinds of brand-led content, including advertising and marketing campaigns, social and PR, on a range of legal and regulatory issues.

I have particular expertise in advertising, marketing, social media and promotions, as well as environmental (green) claims. I advise numerous well known ad agencies, and some of the biggest brands in the world, in relation to their advertising campaigns and sales promotions. I also advise several trade bodies in the advertising, marketing and PR industries.

I provide strategic advice for UK, multi-jurisdictional and global campaigns. I advise in relation to all media, including social media, and all types of creative content. I deal with a range of issues, including specific intellectual property queries (copyright, moral rights, trade marks, passing off, etc), as well as regulatory issues (e.g. CAP/BCAP Codes), consumer protection, gambling issues, and data and privacy. I provide regulatory and pre-clearance advice, and am experienced in successfully defending ads and advertising campaigns from ASA complaints/investigations. I also advise and assist in relation to independent reviews of the ASA’s rulings.

I advise clients in relation to CMA investigation into various matters, including environmental claims, social media disclosures and consumer law issues.

I review, draft and negotiate commercial agreements, including client-agency contracts, endorsement agreements, etc. I assisted the IPA (Institute of Practitioners in Advertising) Legal Helpdesk and have spent several months on secondment to a large broadcaster.

I like nothing more than painting, reading, skiing, clay pigeon shooting, travelling and being out in the sunshine whenever possible.

Brands & IP

I understand that clients and their agencies work to increasingly demanding deadlines, on a global basis, and they want our help in meeting urgent needs and high standards with minimal fuss. I provide clear, concise, and practical advice, with a view to helping clients achieve their ideal outcome.

My clients are a range of very well-known brand owners, leading independent and international advertising and creative agencies, their networks, publishers and content owners.

On a typical day I might advise on international sales promotions, clear a script, storyboard, digital or print ad, deal with ASA investigations, advise on an innovative social media strategy or data protection query, provide training to a client, or draft or negotiate a content agreement, vlogger agreement, etc.

Advertising & Marketing

I am experienced in advising both agencies and brands and, having worked in house and having advised some of the best ad agencies in the country, I have an excellent understanding of the needs on both agency and client side. I advise all industry sectors on their advertising and sales promotions across all media and am particularly experienced in working on campaigns for technology, mobile communications, fashion, motoring and alcohol brands.

I have written articles for Lewis Silkin’s various NewsNotes, Newsflashes and Client Guides, and I’m involved with writing articles for Digital Doughnut and other online and print publications. I have also given training sessions at our Breakfast Briefings as well as at clients’ own offices.

Awards and Recognition

  • Thomson Reuters 2024 - Named as 'stand-out lawyer'
  • Chambers 2024 Media & Entertainment: Advertising & Marketing (UK-wide) - "The advice he gives is always succinct, and he serves to try and preserve the integrity of the original creative idea by offering clear ways to mitigate any identified risk." "Geraint provides a first-class service."
  • Leading Individual in Legal 500 2024 (Media: Advertising & Marketing)
  • Chambers 2022 (Media & Entertainment) - 'Geraint is always detailed and provides prompt, effective responses to all queries'
  • Chambers 2022 (Media & Entertainment) - 'He is very calm, very collected, knowledgeable and very experienced'
  • Legal 500 2022 (Commercial contracts) - 'Geraint Lloyd-Taylor – Loves the creative sector, especially advertising, and his passion for it shines through'
  • Legal 500 2022 (Media and entertainment (including media finance)) - ‘Geraint Lloyd-Taylor deserves recognition for his approachability, reactiveness and market-knowledge. Navigating advertising regulations often involves making judgment calls and operating in “grey” areas. Geraint brings clarity to those areas (based on his market experience), and is a trusted voice. I highly value his opinion’
  • Chambers 2019 Associates to watch - Media & Entertainment: Advertising & Marketing - UK-wide
  • Chambers 2019 - "He is a fantastic lawyer - cool-headed under pressure, commercial, and he has a great eye for detail."
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