About

I am a commercial lawyer with a passion for working with brand centric businesses, creatives and IP rich businesses. I help my clients to bring their projects to life in an ever-evolving and complex legal landscape.

I specialise in drafting and negotiating a wide range of commercial contracts, with a particular focus on the development, protection and exploitation of intellectual property and the associated rights. I work for a variety of clients in a range of sectors with a focus across advertising & marketing, media & entertainment, AI and technology, franchising, supply and distribution.

Experience

Advertising & marketing

  • Advising several agencies within a global advertising network on their client / agency contracts with brands on a wide range of projects covering brand strategy and implementation, design, content creation, social media, production and market insights
  • Advising agencies and brands on the use of AI in the creative process

Media & entertainment

  • Negotiating talent/influencer deals
  • Advising on voice and image rights (with a focus on AI)
  • Advising on production agreements for TV and film
  • Advising on broadcast regulation and standards

Commercial, technology & IP

  • Drafting and negotiating franchising deals (with particular experience franchising global brands in the Middle East)
  • Advising on sponsorship deals, branded partnerships and branded content regulations
  • Negotiating technology contracts including software development, managed services, platform and cloud-based solutions
  • Advising on website T&Cs, supply and distribution contracts
  • Advising on data protection compliance

Services

Sectors