About

I have worked for brands and businesses at the forefront of creativity and innovation for over a decade. Having grown up in Australia, I bring a healthy dose of Aussie spirit to my work and a passion for all that London and the UK bring to the global stage.

I specialise in the drafting and negotiation of commercial, route to market, e-commerce and technology deals, and the development, protection and exploitation of intellectual property assets. In 2019, I founded The Collective by Lewis Silkin, our network for creative, innovative, tech and brand-centric businesses – a community of thought-leaders sharing valuable insights on tomorrow's future.

I advise clients across a broad range of sectors, but in particular, those in fashion, mobility, technology, retail, media, entertainment and advertising.

Experience

Commercial, technology & IP

  • Negotiating commercial arrangements including agency and distribution deals, collaborations, and partnerships; outsourcing; complex services arrangements; terms of sale and supply; franchise and concession agreements; and e-commerce and goods-to-market solutions
  • Creating complex technology contracts – from software, platform, and technology development and licensing to systems integration, managed services, and cloud-based solutions
  • Managing deals which involve significant IP or rights, e.g. sponsorship, brand partnerships, acquisitions, merchandising & licensing, endorsement & talent arrangements, content creation etc.
  • Ensuring compliance with consumer and data protection laws

Media & entertainment

  • Navigating unchartered areas of digital media, social media, and the convergence of media and tech
  • Handling branded entertainment and partnership deals, content creation, and the production of large-scale multi-million pound events (both live and digital)
  • Protecting and capitalising on assets like digital content, IP rights, brands, and platforms
  • Regulating media buying and selling
  • Negotiating talent deals

Testimonials

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"Alan Hunt – very passionate and extremely committed in finding the best tailor-made solution for the client. Not only an excellent lawyer, but also a great trusted business partner. Provides excellent legal service in an efficient and timely manner. It is a true pleasure working with Alan."
Legal 500
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Services

Sectors