Get DMCC ready

The Digital Markets, Competition and Consumers Act (DMCC) is transforming the UK's digital and consumer sectors.

This groundbreaking legislation introduces crucial changes that businesses need to understand to stay compliant and ahead of the curve. It will be enforced by the Competition & Markets Authority (CMA), among other regulators.

Most of the consumer law changes under the DMCC will take effect in April 2025. We can help you ensure your business is ready for these significant updates.

The DMCC marks a significant shift in the regulation of digital markets and consumer protections in the UK. This new regime focuses on:

Enhancing Competition: Ensuring fair play in digital markets.

Addressing Deceptive Practices: Cracking down on misleading business practices.

Promoting Sustainability: Encouraging eco-friendly business operations.

Businesses across all sectors, from e-commerce to digital advertising and consumer-facing industries, must pay close attention to these changes. We provide the expertise you need to navigate the complexities of the DMCC and develop strategies to stay compliant and competitive.

Key areas

Pricing practices and promotions

Person using a tablet and stylus underneath a tunnel of fluorescent green lights

Transparency is key — with increased regulatory scrutiny and increased fining and enforcement risks, pricing practices and promotions are under the spotlight.

Under the new DMCC, enforcement and regulatory scrutiny are intensifying. To avoid regulatory action, businesses must proactively review their claims, as well as their pricing and promotional strategies. Key areas of focus include:

Misleading Pricing Tactics: Avoid practices that could deceive consumers.
Unclear Promotional Strategies: Ensure all promotions are transparent and easily understood.
Discounts and Price Comparisons: Verify that all discounts and comparisons are accurate and fair.
Drip Pricing: Be clear about additional costs that may be added during the purchasing process.
Dynamic Pricing: Ensure price changes are justifiable and transparent.
Loyalty Pricing: Maintain fairness in pricing for loyal customers.

Non-compliance with consumer laws can lead to significant penalties. It is essential to align your pricing practices with the new standards to maintain consumer trust and avoid fines. At Lewis Silkin, we offer practical advice to help businesses audit and adapt their pricing and promotional strategies, ensuring compliance and fostering consumer confidence.