Brand Academy 2013 - Venture Harbour's Marcus Taylor's insights on 'brands building advocacy using digital media', as covered in The Drum
27 November 2013
Having spoken at Lewis Silkin's Brand Academy, which discussed the role of digital media in building brand value, Marcus Taylor emphasises that social and digital media offer an amazing opportunity for brands to establish more intimate and long term relationships with consumers.
Having spoken at Lewis Silkin's Brand Academy, which discussed the role of digital media in building brand value, Marcus Taylor emphasises that social and digital media offer an amazing opportunity for brands to establish more intimate and long term relationships with consumers.
Marcus also proposed that many brands are starting to realise that to be successful online they have to become publishers and he concluded that, whilst most brands were "fantastic" when it came to building buzz online, they struggled when it came to building advocacy.
You can read Marcus' thoughts in full on The Drum's website here.