#update: The evolution of the twitter '#' disclosure rules
08 October 2013
In an article for LawInSport, Alex Kelham discusses a complaint received by the Advertising Standards Agency (ASA) about a tweet Wayne Rooney posted for Nike; the second time his twitter activities have been scrutinised.
In an article for LawInSport, Alex Kelham discusses a complaint received by the Advertising Standards Agency (ASA) about a tweet Wayne Rooney posted for Nike; the second time his twitter activities have been scrutinised.
Rooney's tweet a year ago was deemed to be misleading as it was not clearly identifiable as a marketing communication. However, this time, unlike last, the ASA ruled in favour of Nike and refused to uphold the complaint.
You can read Alex's article in full on the LawInSport website here.