Rio changes the game for Olympic sponsorship with controversial exemption for athletes
17 August 2016
Head of Sports Business Group, Alex Kelham has commented in an article for news.com.au on the changes to the Olympic Rule 40 which saw the IOC delegate responsibility for enforcement to national committees. Alex states how the changes have created “confusion and inconsistencies” that seem to have benefited the biggest brands and the biggest stars.
Head of Sports Business Group, Alex Kelham has commented in an article for news.com.au on the changes to the Olympic Rule 40 which saw the IOC delegate responsibility for enforcement to national committees. Alex states how the changes have created “confusion and inconsistencies” that seem to have benefited the biggest brands and the biggest stars.
You can read the full article "Rio changes the game for Olympic sponsorship with controversial exemption for athletes" on the news.com.au website. Please note that subscription may be required to access the full article.
You can also read our previous article "Rio Olympic Act: a last minute hurdle for ambush martketers" for further information on Rule 40 and it's impact on ambush marketers.