Lewis Silkin advises digital consultancy How Splendid Ltd on sale to Creston plc

Lewis Silkin has advised How Splendid Ltd (‘Splendid’), the digital design and development consultancy, on its sale to Creston plc, the marketing communications group. Founded in 2003 and based in London, Splendid comprises User Experience (“UX”) specialists, designers and developers, delivering work for a variety of multinational, blue-chip clients across the finance, utilities, retail and media sectors.

Under the terms of the agreement Splendid’s three founding partners and shareholders, Paul Bishop, Alex Eicke and Dan Morris, will remain as Managing Partners and Splendid will be rebranded Splendid Unlimited, signifying a common philosophy and values. Whilst Splendid’s service is focused on the UX between a brand and a customer, its delivery can range from developing a client’s future digital strategy for consumer and brand interaction, to working alongside system integrators to ensure systems are optimised for a consumer’s usage, to designing, building and managing client websites. The acquisition of Splendid is to support Creston’s strategy to continue growing its digital marketing consultancy offer, which will help clients with a key element of their brand’s digital transformation.

Paul Bishop, Managing Partner of Splendid says: "Finding the right partner for our next stage of growth was key and we believe Creston Unlimited’s range of services and attitude really add to our core proposition of digital transformation and allow us to create bigger conversations with our clients. The Lewis Silkin team’s understanding of deal making dynamics in the digital marketing landscape proved to be an invaluable resource, key to the successful completion of this transaction under terms that benefited all the stakeholders involved”.

The Lewis Silkin team that advised on this transaction was led by Jo Evans, partner and Head of Corporate, and she was supported by Corporate Tax partner Matthew Rowbotham and Corporate associate Barnaby Stokes. Jo says “This transaction was an excellent opportunity for our team at Lewis Silkin to apply our knowledge of the digital marketing arena in support of Splendid’s founders and shareholders. The combination of Splendid and Creston Unlimited is to be a compelling integrated digital services offering”.