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Lewis Silkin has advised Next Fifteen Communications Group’s subsidiary, Savanta, on the acquisition of This is Motif Limited

28 September 2022

Lewis Silkin has advised Next Fifteen’s subsidiary, Savanta, on its acquisition of the entire issued share capital of This is Motif Limited, one of the largest independently owned insight agencies in the UK.

London-based This is Motif has managed, for more than 20 years, one of the UK’s most ambitious customer experience programmes. Through the application of its award-winning loyalty framework, This is Motif can better predict business outcomes for their clients in terms of customer acquisition, retention and revenue per customer.

The Lewis Silkin team was led by Corporate Managing Associate Sadiq Tajbhai, with support from Jack Baldwin and Matthew Rowbotham, under the overall supervision of Paul Rajput.

Commenting on the deal, Next Fifteen’s UK General Counsel, Richard Tomsett, said:

Sadiq and the team at Lewis Silkin continue to be a partner of choice when it comes to our strategic acquisitions and their high-quality transactional advice and support coupled with excellent knowledge of our sector, ensures that the process is as seamless as possible.”

Commenting on the deal, Lewis Silkin’s Sadiq Tajbhai said:

We always enjoy working with Next Fifteen and are delighted to have assisted Richard and the rest of the Savanta team on this strategic acquisition. The deal once again showcases Lewis Silkin’s expertise and track record in the advertising and marketing industry, marking it as one of the leading M&A firms in the sector.”

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