Havas has announced the acquisition of Ledger Bennett enhancing its capabilities in the high-growth B2B space both in the UK and internationally. Ledger Bennett will now be known as ‘Ledger Bennett, a Havas Company.’
Ledger Bennett has forged a reputation as a powerhouse in B2B marketing centred around its end-to-end ‘Forever Customer’ proposition, which creates lifetime value and a seamless brand experience in the B2B marketing journey, aligning with Havas’ customer-centric evolution strategy. The acquisition is Havas’ latest step to diversify its service offering so that it can better support its clients’ growing digital and data requirements as they transition to be more customer-led.
Lewis Silkin’s team was led by Paul Rajput, Partner and Head of Corporate alongside Sadiq Tajbhai, Legal Director; Stacy Treharne, Associate and Sophie Massing, Associate. The team were supported by Matthew Rowbotham, Corporate Tax Partner; Michael Birchall, Tax Associate; Leonie Sheridan, Digital, Creative and Commerce Associate; Ben Favaro, Data, Privacy and Cyber Managing Associate and Harry Orbell, Employment Associate.
Paul Rajput commented:
We were delighted to support the Havas team with this acquisition adding further scale and depth to their capabilities and the ability to provide a better offering to their clients. This transaction demonstrates Lewis Silkin’s expertise in advising creative advertising and marketing clients on M&A transactions as reflected in our Legal 500 Tier 1 ranking.
Darren Todhunter, Havas Media Network UK and Ireland CFO commented:
Paul and Lewis Silkin’s M&A team have continued to support us on several acquisitions and have again demonstrated that they are a long term trusted partner. Paul’s knowledge of the Havas group and its stance on complex M&A issues adds significant value and contributed immensely in reaching a successful completion of the transaction in a well organised way. We will no doubt turn to them again for future acquisitions.