Lewis Silkin has advised Havas on its acquisition of global digital data agency DMPG
16 September 2024
Lewis Silkin has advised Havas, one of the world’s largest global communication groups, on its acquisition of global digital data agency DMPG.
The acquisition will help Havas power its clients’ marketing transformations and unlock untapped value from advertisers’ data and technology investments. Havas’ clients across its three global practices, Media, Creative and Health, will now have access to data capabilities that deliver and measure unprecedented business impact across their omnichannel marketing activities. DMPG will join the organization under Havas Media Network’s data, tech and analytics consultancy, CSA.
Our deal team was led by Paul Rajput, Partner and Head of the Corporate Team, with support from several others within Lewis Silkin’s cross-firm A&M sector focus group. Corporate support was provided by Joe Lythgoe, Senior Associate; Ayesha Chanda, Associate; and Liam Mayet, Trainee Solicitor. Tax support was provided by Emma McGrory, Senior Associate, with Incentives advice from Michael Birchall, Associate. Data support was handled by Anushree Som, while Fleur Chenevix-Trench, Senior Associate, offered DCC support. Employment advice was provided by Harry Orbell, Associate, and Ojasee Datar, Trainee Solicitor.
Paul Rajput commented:
I’m delighted to have led the M&A team advising Havas on its acquisition of DMPG. It represents a significant step in Havas' continued strategic investment in data and technology. Our firm's deep expertise in advising clients within the advertising and marketing sector allowed us to navigate the complexities of this acquisition seamlessly.
Darren Todhunter, Chief Financial Officer, Havas Media UK commented:
Lewis Silkin's extensive expertise in the advertising and marketing sector made them the perfect legal partner for this acquisition. Their deep understanding of the industry, coupled with their strategic insight into complex corporate transactions, ensured a smooth process from start to finish. Paul’s professionalism and tailored advice played a crucial role in bringing this deal to fruition, strengthening our data and tech capabilities in line with Havas' broader growth strategy.